Surviving and Thriving Amid COVID-19

Surviving and Thriving Amid COVID-19

For Powersports, Marine, and RV Dealers

These are hard times for many businesses across the globe. Local government is forcing companies to stop operating, while others are voluntarily doing so. Others are trying to figure out how to adapt to this ever-changing landscape quickly.

At Beyond Creative, our entire team is fully committed to keeping you up to date on all aspects of Digital Marketing and how they affect your business. Furthermore, we are here to weather this storm by your side.

Continue reading below for details on a webinar we hosted to help dealerships survice and thrive during the Coronavirus (COVID-19) pandemic.

Social Messaging

Availability

• How you can be reached

• What aspects of your operation are open

Communication Channels

• Email

• Phone

• Text Messaging

• Chat/Facebook Messenger

Adjustments

• How dealerships are achieving social distancing

• Store hygiene policies

Execution

• Educate/bring value

• Low/no pressure (avoid self-promoting)

• Be very empathetic

• Inform (become a go-to resource)

Marketing Budget and Planning

Review

Identify where your traffic and leads are coming from and review your spend over the last 3 months.

Focus

Digital strategy around Facebook and Instagram where people are spending time.

Adjust

Double down in areas that drive opportunities and cut back on others.

Execution

Inform your entire staff of all ads and other social messaging you are currently running and promoting.

CRM Management and Clean

Email Templates

Ensure your templates are custom and set up based off of the proper inquiry. Responses don’t say Hello [First Name].

Contact Lists

Are all lists set up based on area of interest? Can you target previous customers for campaigns for service, parts, new inventory incentives?

Outbound Calls

Now is not the time to sell. Reach out to your customers and let them know you are here for them. Make sure every call is accounted for in your CRM.

Contact Owners

We all have had people leave our organization. Have we reassigned the contacts from previous employees? When reassigning, what’s the strategy?

Lead Attribution

Connecting your Marketing spend is critical. How many of your leads show walk-in, but we know that’s not the case. Create a policy to ensure proper attribution.

Facebook Audiences

Leverage your customer lists to create Facebook Audiences and look a like audiences for advertisements.

Website Inventory Presentation

Photos

• At least 12 photos

• Used and new inventory

• Opportunity to learn inventory

• Ensure inventory is set up for retail

Descriptions

• Top features of the unit

• Look for spelling mistakes

• All accessories and options listed

• OK to discuss the negatives

Price

• Every unit new and used up to date

• Compare it to the market

• Aging policy for used

• Sales team awareness

Incentives

• Sales team awareness

• Included on the description

• Are they all up to date

• Different options per unit

Sales Team Training

Inventory Walk-Arounds
Phone Calls
Text and Messenger
Online & In-Store Process
Consistency of Messaging

Need Help During These Tough Times?

Book a Session to Get Some Guidance

Schedule Session

About the Speakers

Joe Iribarren

Owner and founder of Beyond Creative Growth Agency. A husband, father to four, biker and retired DJ, Joe can be found wakeboarding, fishing, or boating at any given time. He has 15 years of experience in internet marketing and started his career at a prominent dealership in South Florida. Contact him at joe@gobeyondcreative.com.

Mark Sheffield

U.S. Army Veteran and former dealer principal who currently facilitates multiple 20-groups for Spader Business Management. When he’s not assisting with dealership performance, he can be found at the rifle range or digging holes with his backhoe. Contact him at msheffield@spader.com.

Jim Jabaay

VP of Sales and Marketing for LotVantage, a leader in digital marketing for Automotive, Powersports, Marine and RV dealerships. Jim has grown up in the automotive industry with the family dealership in the suburbs of Chicago. Contact him at jjabaay@lotvantage.com.